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2016

Lightbulb moment

Cheesecakes were being made for friends & family events by Joe. At the end of 2016 Pleesecakes was an idea on a pad, turning into an Instagram page by January 2017.

2017

Pleesecakes
was born

With the kind support of Joe Wicks and a shout out, Pleesecakes birth was fairly monumental and we were thrust into the lime light of social media.

Writing recipe books

We signed with Madeleine Milburn in March and suddenly we were now about to become authors three months from launch.

Signing the book deal

We signed with our publisher Quadrille in November of the first year with 60 recipes having to be produced by the January of 2018.

This Morning & The Queen

We made an appearance on ITV This Morning with Phil & Holly as part of 2017 ‘hot food trends’. We also had the privilege of making a cake on behalf of Mcvities for The Queen.

2018

Global domination underway

Selfridges

We launched our first range of mini cheesecakes in Selfridges, Oxford St. An iconic moment for Pleesecakes.

The release of the book

Our recipe book was finally released & to do so, we appeared, for the second time, on ITV This Morning with Phil & Holly who made their very own Pleesecake live on TV.

Dragons Den

Filming in the den in June of the second year was mind blowing & was the scariest experience to date.

Dragons den aired

With nerves running wild, our time to be exposed to the nation on Dragons Den was upon us. With an offer from Touker the interest was there, but Joe kindly declined believing we could take things on ourselves.

2019

Continued takeover

Deliveroo

We launched on Deliveroo edition hubs, covering 14 locations around the UK.

Ocado

A festive launch on Ocado saw us create some magical unique cakes including a cheesecake in the shape of a clementine. Appearing on the front cover of their catalogue.

Festivals

We hit the festival scene with our build your own cheesecake bar. Attending, taste of Dublin, taste of London, BST hyde park to name a few.

MOST INSTAGRAMMABLE DISH

Thank you so much to everyone who voted for us. We were nominated for best desert and won most instagrammable dish at the @deliveroo awards!

2020

the big take over

We have huge things in the pipeline for Pleesecakes, with the most exciting year about to take place, some things we can’t discuss yet! But we are so excited to see what 2020 has in store as we continue to grow, be creative and most of all passionate about everything we do!

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